授權費談不攏!Eleven Sports恐斷訊 百 - 棒球

By Jack
at 2019-06-18T11:34
at 2019-06-18T11:34
Table of Contents
https://tw.sports.appledaily.com/realtime/20190618/1585723/
授權費談不攏!Eleven Sports恐斷訊 百萬用戶遭殃
運動頻道Eleven Sports繼本月初斷訊18萬用戶後,與有線電視多系統商(Multiple
System Operator,簡稱MSO)中嘉也因授權費談不攏,醞釀再度斷訊,影響所及高達百萬
用戶!
來自英國的Eleven Sports前年在台灣上架,除了提供英超足球轉播,也承攬中華職棒
Lamigo桃猿主場賽事。第一年為求曝光免收授權費,去年略漲為每戶1.5元,今年調漲至
每戶5元,立即遭系統台反彈。眼看6月底期限即將截止,雙方持續協商卻始終未達共識,
上百萬體育迷屆時恐怕「無球可看」。
「頻道商擁有再優質的內容,只要系統台抵制,你就上不了架,或把頻道擺在100多台,
這是台灣有線電視的特殊生態」,業界人士指出,這概念很像商品與超商的關係,掌握通
路者永遠有喊價優勢,消費者權益並不在市場機制考量中,即使這機制已扭曲。
國家通訊傳播委員會(NCC)近來密集邀業者對話,「咖啡都不知道喝幾杯了」,盼理出
一個頻道商、系統台、消費者三贏局面,至少不要損及收視權益。
NCC力推有線電視分組付費,預計2020年上路,剩下半年過渡期,頻道商要如何殺出重圍
,Eleven Sports是觀察指標。(王嘉慶/台北報導)
--
授權費談不攏!Eleven Sports恐斷訊 百萬用戶遭殃
運動頻道Eleven Sports繼本月初斷訊18萬用戶後,與有線電視多系統商(Multiple
System Operator,簡稱MSO)中嘉也因授權費談不攏,醞釀再度斷訊,影響所及高達百萬
用戶!
來自英國的Eleven Sports前年在台灣上架,除了提供英超足球轉播,也承攬中華職棒
Lamigo桃猿主場賽事。第一年為求曝光免收授權費,去年略漲為每戶1.5元,今年調漲至
每戶5元,立即遭系統台反彈。眼看6月底期限即將截止,雙方持續協商卻始終未達共識,
上百萬體育迷屆時恐怕「無球可看」。
「頻道商擁有再優質的內容,只要系統台抵制,你就上不了架,或把頻道擺在100多台,
這是台灣有線電視的特殊生態」,業界人士指出,這概念很像商品與超商的關係,掌握通
路者永遠有喊價優勢,消費者權益並不在市場機制考量中,即使這機制已扭曲。
國家通訊傳播委員會(NCC)近來密集邀業者對話,「咖啡都不知道喝幾杯了」,盼理出
一個頻道商、系統台、消費者三贏局面,至少不要損及收視權益。
NCC力推有線電視分組付費,預計2020年上路,剩下半年過渡期,頻道商要如何殺出重圍
,Eleven Sports是觀察指標。(王嘉慶/台北報導)
--
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